Our Story

Our passion for fashion made us choose few years back the right path for development. We have been inspired by the changing e-commerce industry and with years long experience we have focused in helping businesses to adapt to the dynamic environment online. 

Our main goal is to grow together with our clients, providing the best possible tailored solutions for their needs. We believe that our achievements are based on the satisfaction of our clients and we do our best to provide the most sound advice, most suitable product offers and respectively best customer service in the market.

In 2016, IAM Fashion Consulting® was founded by highly experienced professionals in the e-commerce fashion industry. Take a look below to get more information about our team.

Alexander Montchovsky

General Manager & Founder

Alexander has been in the fashion industry for more than 15 years across 2 different continents: North America & Europe. In the past decade, he helped major online fashion e-commerce sites in the CEE region to set up their marketing and commercial strategy. Alexander has a keen knowledge of start-up, mid-size and large enterprise operations with experience as a Site Lead of Amazon Advertising in Bratislava, General Management roles and C-level positions.

Based in Bratislava, Alex has seen the best of the heart of Europe where the West meets the East. Alex has been involved in the corporate decision making, strategic planning, digital marketing efficiency, organisational restructuring and optimisation, commercial and marketing budgeting, key partnership development for large e-commerce businesses. Alex is the right choice to provide the most sound and tailor-made advice according to your needs and expectations.

Alex holds an Honours BA from York University (Canada) and an MBA from Vlerick Business School (Belgium). He has a full financial background certified under the Canadian Securities Institute.

Ivana Montchovska

Account Management & Co-Founder


Ivana has been in the fashion industry for over 5 years (Stilago). Ivana has a strong focus on end-of-season merchandise, product selection and inventory management. Relying on her exquisite fashion taste and industry knowledge, Ivana is helping IAM Fashion with the key account management of our major clients. You bet that with Ivana’s support you shall receive the best customer service with the most reliable solutions tailored for your needs.

Ivana holds a BSc from from Matej Bel University (Slovakia)

Our Mission

We want to provide the best tailor-made consulting solutions with 360-overview on customers, product and marketing strategy. We support business in sourcing, digital marketing and customer retention offering additional tailor-made consulting advice to conceptually fit with the vision of our clients' business.



Our Vision

We believe that providing the best tailor-made consulting solutions will place our business as the preferred partner to assist our clients with their commercial and marketing needs further growing our business together with our clients.




Our Values

We provide integrity and reliability in our solutions as we strive to make your business successful. Our main aspect is to ensure that we work with suppliers who offer authentic products and provide fair pricing. We make sure that every client is satisfied with the products, services or advice which we provide. We focus on core areas of: Explore & Develop, Deliver Results, Innovate & Transform, Grow Beyond, Build & Learn